Watch Mr. Peanut get roasted by comedians in Planters' Super Bowl ad
Planters returned to the Big Game with a lineup of comedians including Jeff Ross, Natasha Leggero, Frank Castillo, Atsuko Okatsuka, Yameneika Saunders, David Lucas and Sarah Tiana, who are on hand to make jokes at Mr. Peanut’s expense in the style of a Friars Club roast. Planters, which Hormel bought in 2021, last ran a national Super bowl ad in 2020 when it was owned by Kraft Heinz.The 30-second spot was created by VaynerMedia.Brand:PlantersAgency:VaynerMediaQuarter:3Super Bowl:LVIIYear:2023