Watch Will Ferrell in GM’s Netflix-themed Super Bowl ad

In an ad with plenty of laughs, Will Ferrell tangles with Netflix show characters. He drives a GMC Sierra Denali EV while being attacked by zombies from “Army of the Dead,” for instance, and is kidnapped in a Chevy Blazer EV by a “Squid Game” cast member. Other shows referenced in the ad are “Bridgerton,” “Stranger Things,” “Queer Eye” and “Love is Blind.”Logos for both Netflix and GM appear at the end of the ad along with the message, “Let’s give EVs the stage they deserve.”The spot was directed by David Shane and created by TheCommunity, Netflix and McCann.Brand:General Motors/NetflixAgencies:The Community, Netflix andMcCannQuarter:2Super Bowl:LVIlYear:2023

By:

E.J. Schultz

February 07, 2023 02:54 PM

As General Motors puts its electric vehicles in Netflix shows, the automaker and streamer will pay close attention to context. So, for instance, jamming one into “Stranger Things”—set in the 1980s when mainstream EVs were unheard of—makes no sense. And squeezing another into the 1800s world of “Bridgerton” would be even more preposterous.