Gatorade Makes Sweat Look Incredible in a Tribute to Tenacity
Michael Jordan Voices Spot Starring Usain Bolt, Serena Williams and More
May 14, 2015
Gatorade manages to make sweat look amazing in this spot featuring athletes such as Serena Williams, Usain Bolt and JJ Watt. It's voiced by Michael Jordan, who gives us a declaration in praise of the kind of sweat "that comes from pushing yourself" as we see the various athletes glisten, gleam and positively drip with water. The camera work captures the droplets of sweat as they whizz through the air, turning something we often think of as gross into a thing of beauty. Director Mark Zibert of Imperial Woodpecker worked on the spot for TBWA/Chiat/Day L.A.