Gatorade Makes Sweat Look Incredible in a Tribute to Tenacity
Michael Jordan Voices Spot Starring Usain Bolt, Serena Williams and More
Published On
May 14, 2015
Editor's Pick
Gatorade manages to make sweat look amazing in this spot featuring athletes such as Serena Williams, Usain Bolt and JJ Watt. It's voiced by Michael Jordan, who gives us a declaration in praise of the kind of sweat "that comes from pushing yourself" as we see the various athletes glisten, gleam and positively drip with water. The camera work captures the droplets of sweat as they whizz through the air, turning something we often think of as gross into a thing of beauty. Director Mark Zibert of Imperial Woodpecker worked on the spot for TBWA/Chiat/Day L.A.
Credits
- Date
- May 14, 2015
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Brand :
- Gatorade
- Client :
- Gatorade
- Chief Creative Officer :
- Stephen Butler
- Executive Creative Director :
- Brent Anderson
- Worldwide Creative Director :
- Renato Fernandez
- Copywriter :
- Scott Cleveland
- Art Director :
- Pierce Thiot
- Executive Producer :
- Sarah Patterson
- Producer :
- Lacy Plunk
- Managing Director :
- Peter Ravailhe
- Brand Director :
- Simon Nicholls
- Brand Manager :
- Robyn Morris
- Sports Marketing :
- Erika Buder
- Associate Brand Manager :
- Samantha Sabine
- Group Planning Director :
- Scott MacMaster
- Global Planning Director :
- Martin Ramos
- Creative Planner :
- Matt Bataclan
- Business Affairs Director :
- Linda Daubson
- Senior Business Affairs Manager :
- Laura Drabkin
- Traffic Manager :
- Judy Brill
- Project Manager :
- Karen Thomas
- Production Company :
- Imperial Woodpecker
- Director :
- Mark Zibert
- Executive Producer :
- Charlie Cocuzza
- Producer :
- Matt Wersinger
- Director, Photography :
- Mattias Rudh
- Editorial :
- Whitehouse Post
- Editor :
- Charlie Harvey
- Assistant Editor :
- Devon Bradbury
- Producer :
- Jonlyn Williams
- Executive Producer :
- Joni Williamson
- Post Effects :
- The Mill
- Senior Executive Producer :
- Sue Troyan
- Executive Producer :
- Enca Kaul
- Senior Visual Effects Producer :
- Kait Boem
- Shoot Supervisor :
- John Leonti
- Executive Creative Director :
- Phil Crowe
- Creative Director :
- John Leonti
- 2D Lead :
- Narbeh Mardirossian
- 3D Lead Artist :
- Simon Brown
- 2D Artist :
- Tim Bird
- 2D Artist :
- Scott Wilson
- 2D Artist :
- Edward Black
- 2D Artist :
- Jale Parsons
- 2D Artist :
- Tara DeMarco
- 3D Artist :
- Josh Hatton
- 3D Artist :
- Kelvin Liang
- 3D Artist :
- Krystal Sae Eua
- 3D Artist :
- Monique Espinoza
- 3D Artist :
- Richard Fallat
- 3D Artist :
- Robert Chapman
- 3D Artist :
- Jenna Kind
- 3D Artist :
- Steven Olson
- 3D Artist :
- Thom Price
- 3D Artist :
- Bridget Warrington
- 3D Artist :
- Juan Zavala
- 3D Artist :
- Katie Yancey
- 3D Artist :
- Mike Di Nocco
- 3D Artist :
- Ashraf Ghoniem
- 3D Artist :
- Phill Mayer
- 3D Artist :
- Koen Vroeijenstijn
- 3D Artist :
- Ed Boldero
- 3D Artist :
- Brett Angelillis
- 3D Artist :
- Berk Hakguder
- Matte Painting :
- Itai Muller
- Matte Painting :
- Chris Goodrich
- Motion Graphics :
- Justin Sucara
- Visual Effects Coordinator :
- Daniel Midgley
- Visual Effects Coordinator :
- Greg Dupree
- Colorist :
- Adam Scott
- Color Executive Producer :
- Thatcher Peterson
- Color Producer :
- Antonio Hardy
- Post Effects End Card :
- The Mill
- Music Supervisor :
- Andrew Kahn
- Music Supervisor :
- Good Ear Music
- Music Licensing :
- Mega, Inc.
- Music Licensing :
- Madeline Adami
- Music Licensing :
- Danny Socolof
- Mixer :
- Rohan Young
- Assistant Mixer :
- Jeff Malen
- Song :
- Step Up by Mapei
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