Sydney Sweeney battles her dark side in Webtoon's latest short film

Fred & Farid Los Angeles continues the series for the webcomics platform

Published On
Oct 20, 2020

Editor's Pick

Sydney Sweeney and…Sydney Sweeney (“Euphoria”) are polar opposites—one light, one dark—in the latest iteration of the Webtoon shot-at-home series “Stories to Obsess Over.”

The coral-colored actress plays Persephone, the goddess of spring, torn in two by the conflicting sides of her romance with Hades. It is the central thread of “Lore Olympus,” one of the most popular webcomics on the Webtoon platform, a modern retelling of the soap operatic schemes and adventures of the Greek deities.

Fans of the story often cosplay as characters on TikTok and Instagram, and Sweeney does her part with the help of makeup artist Anthony H. Nguyen, custom wigs by Pamela Neal and colorist Naomi Knights and a custom wardrobe by Mindy Le Brock.

Previous films in the campaign from Fred & Farid Los Angeles put Alia Shawkat and Kimiko Glenn in the spotlight, each shooting at home and reenacting characters from their favorite webcomics.

Credits

Date
Oct 20, 2020
Client :
Webtoon
Agency :
FRED & FARID
CEO :
Ken Kim
Product Management :
Eunice Yooni Kim
Head of Content :
David Lee
Marketing :
Crystal Chan
Chief Creative Officers :
FRED & FARID
Creative Director :
Chelsea Steiger
Writer :
Hilary Smith
Art Director :
Jocelyn Lam
Business Director :
Nathan Smith
Account Supervisor :
Mariam Salcido
Agency Executive Producer :
Amanda Van Caneghem
Agency Integrated Producer :
Andy Caramanzana
Business Affairs :
Jesse Sinkiewicz
Business Affairs :
Amy Sharma
Talent :
Sydney Sweeney
Production Company :
Ways & Means
Director / DP :
Kevin Phillips
Executive Producer :
Lana Kim
Executive Producer :
Jett Steiger
Head of Production :
Lauren Skillen
Creative Technical Director :
Stephen Pagano
Producer :
Brandon Robinson
1st Assistant Director :
Chad Nicholson
1st Assistant Camera :
Evan Wilhelm
Remote Technical Supervisor :
Daniel Satinoff
Gaffer :
Blake Smith
Location Sound :
Colin Alexander
Script Supervisor :
Martha Dame Cary
Production Designer :
Ashley & Megan Fenton
Wardrobe Stylist :
Mindy Le Brock
Hair :
Pamela Neal
Wig Colorist :
Naomi Knights
Makeup :
Anthony Nguyen
COVID Compliance Assistant :
Tetiana Nykuliak
Editor :
Sean Leonard
Color & VFX :
Arsenal Creative
Colorist :
Derek Hansen
Sound Design :
Colin Alexander
Composer :
Ali Helnwein
Motion Graphics :
Stephen Pagano
Post Supervisor :
Steph Max

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