Whataburger’s Buffalo Ranch Chicken Strip Sandwich sings its own praises in new ad

Ingredients harmonize in musical 30-second spot by McGarrah Jessee

Published On
Jun 25, 2024

Editor's Pick

Whataburger’s Buffalo Ranch Chicken Strip Sandwich is returning, and the brand is so happy it could sing about it.

For the reintroduction of this fan favorite LTO, Whataburger’s agency of record, McGarrah Jessee (McJ), has launched “A Beautiful Mess-terpiece,” which imagines what each of the sandwich’s ingredients would sound like if they were singers. The sandwich is three chicken strips smothered in buffalo sauce and ranch along with two slices of Monterey Jack cheese.

Also read: Whataburger launches whatawings by debating if boneless chicken wings are even wings

“For sound design, we wanted to create an earworm, but not a jingle,” said Skyler Dobin, senior copywriter at McGarrah Jessee. “Each part is sung almost like a call from the wild. The base of the sandwich are our baritones, the sauces compliment each other in a call and response, and oh yeah, there’s cheese, too. It was important that our voiceover felt like a narrator for this story—he’s the one introducing us to the Buffalo Ranch Chicken Strip Sandwich and tying it all together at the end.”

The spot was directed by Guy de la Palme and produced by Imposter. The campaign will run on TV, radio, digital and social media.

Whataburger is also releasing a limited-edition Buffalo Ranch Chicken Strip Sandwich pillow, available online. Customers who buy the pillow will also get a coupon for a free sandwich.

A woman in an orange jumpsuit on a cloud holding a pillow that looks like a chicken sandwich

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Credits

Date
Jun 25, 2024
Client :
Whataburger
Agency :
McGarrah Jessee
Music :
Butter Music and Sound

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