Facebook knows everything about you except your boobs, says breast cancer PSA

MACMA's latest work via David addresses the issue of the moment

Published On
May 02, 2018

Editor's Pick

We've seen some pretty "out there" work from Argentina's Breast Cancer Help Movement (MACMA) via agency David in the past couple of years -- including an ad that featured singing boobs, and a breast exam demo by an overweight guy with man boobs.

This year's effort takes a slightly different tack by addressing the issue of the moment--Facebook's control over your life and your data.

The charity's new ad points out that Facebook knows everything about you--but nothing about the state of your breasts. And while you might check Facebook three thousand times a year, how often do you do a breast exam? It's a fair point.

The film, directed by 1985 via Landia, is running on social media and is designd to be shared with the hashtag #EarlyDetection.


May 02, 2018
Brand :
Client :
Agency :
David-Buenos Aires
Vice President/Executive Creative Director :
Joaquin Cubría
Vice President/Executive Creative Director :
Ignacio Ferioli
Creative Director :
Nicols Vara
Creative Director :
Ignacio Flotta
Copywriter :
Martín Heildelberg
Art Director :
Nicolás Rudy
Managing Director :
Emanuel Abeijón
Account Supervisor :
Florencia Scrimaglia
Head of Production :
Florencia Albizzati
Production Company :
Director :
Executive Producer :
Adrian D´Amario
Producer :
Alejandro Panzitta
Director, Photography :
Juan Maglione
Post Production Coordinator :
Julian Lopez Coppola
Sound Director :
Post Production :
Music :
Cluster Music
Client Responsible :
Marta Mattiussi

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