WED X DSG: Family Clothing and Gear Priced to Win
Hey, hey, hey, hey! Where Eagles Dare creates a colorful new campaign for DSG, the performance apparel and hardlines brand from Dick’s Sporting Goods.
Published On
Jul 26, 2024
Description
The fresh, energetic spot features families decked out in the bright colors and fun patterns of DSG’s newest collection while getting active with bike riding, pickleball and more. Staying true to the original DSG campaign, each scene keeps it fresh with color-changing looks across family sports that push transitions and carry the energy through the spot. The infectious song A-Punk by Vampire Weekend continues to keep the vignettes fresh. DSG. Family Clothing and Gear Priced to Win.
Credits
- Date
- Jul 26, 2024
- Agency :
- Where Eagles Dare
- Client :
- Dick's Sporting Goods
- Founder/ECD :
- Brian Franks
- Creative Director :
- Zam Cadden
- Agency Producer :
- Nikki Di Franco
- Project Coordinator :
- Marti Eisenbrandt
- Stylist :
- Lauren Knudsen
- Stylist Assistant :
- Rachel Avraham
- Production Company :
- ArtClass
- Director :
- Paul Trillo
- Managing Director/Executive Producer :
- Rebecca Niles
- Executive Producer (Live Action) :
- Kat Garelli
- Managing Partner :
- Geno Imbriale
- Line Producer :
- Brendan Kling
- AD :
- Kevin Brady
- DP :
- Rob Witt
- PD :
- Ali Isaksen
- EP Post :
- LauRenn Reed
- Head of Post :
- Brian Keegan
- Senior Editor :
- James Boger
- ECD :
- Chris Eckardt
- GFX :
- Esther Kim
- VFX :
- PFX
- Flame Finishing :
- David Hannah
- Producer :
- Kanika Oung
- Assistant Editor :
- Dominique Machain
- Color :
- The Mill
- Colorist :
- Paul Yacuno
- Casting :
- Yvonne Armstrong
- Drone :
- @dronedudes
- Sound :
- Duotone Audio
- Music Clearance :
- Score A Score
- Song: 'A-punk' performed by :
- Vampire Weekend
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Project Type
