Who's Driving This Toyota? Brand Turns Prankster for New Aygo Campaign
YouTube Prankster Rahat Stars in European Spot
Jun 09, 2014
Toyota teamed up with internet prankster Rahat for this spot promoting its new generation Aygo model -- the first of a pan-European campaign positioning the car as a fun drive with the (slightly edgy) tagline "Go Fun Yourself." In the film, Rahat steps into a costume built perfectly to match the car seat of the Aygo, and so there appears to be no-one driving the car. Using hidden Go-Pro cameras, the film captures the amazed reactions of drive-through employees, valets, car wash attendees, and pedestrians as the car pulls up seemingly with no driver inside. The campaign, by Saatchi and Saatchi London, is set to the track "Chelsea Dagger," by the Fratelli's and is directed by Smuggler's Jamie Rafn. It will launch in cinemas, TV, online and social in markets including the UK, France, Italy, Germany and Denmark.