Why Cara Delevingne is promoting a face mist made from industrial wastewater

Swedish energy company Vattenfall dips into the beauty industry to talk about its fossil free hydrogen

Published On
May 09, 2023
Cara Delevingne sitting on platform with Vattenfall face mist

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Vattenfall’s latest sustainable effort may appear to be a new beauty product but this item’s not for sale.

The Swedish energy company collaborated with an organic cosmetics brand, c/o Gerd, to develop a fossil fuel-free hydrogen face mist. Although the face mist is not intended to be produced as a commercial beauty product for sale, as part of the initiative, a limited number of 50 mL bottles have been made as proof that the emissions of fossil-free hydrogen are clean enough to put on one’s face.

In the video below, model Cara Delevingne explains more about the Industrial Emissions Face Mist.


Vattenfall partnered with creative agency NORD DDB on the campaign. “I think the main goal with this is to make it easier for people to understand what fossil fuel-free hydrogen is and how clean emissions can be,” NORD DDB’s Jacqueline Hellstedt told Ad Age.

The campaign will run across TV, digital and social media, and out-of-home over the next two months, according to the company. The face mist was teased in Vattenfall’s channels last October, and last week Delevingne hinted at it on social media, sharing how industrial emissions can do wonders for the skin. 

“This is not replacing but this is adding on top of the traditional campaigns we're running to to reach new target audiences and continue that momentum we have in the brand growth at this moment,” said Paul Morel, brand campaign manager at Vattenfall.


May 09, 2023
Client :
Agency :
Nord DDB
Brand Director :
Paco Liebrand
Brand Communication Director :
Carolina Pozzolini
Brand Campaign Manager :
Paul Morel
Brand Lead :
Renée McFadyen
Brand Activation Manager :
Andrine Nordby
Brand Lead :
Anne-Katrin Reinecke
Brand Manager :
Julia Klausch
Brand Lead :
Åsa Rolke
Brand Manager :
Sanna Wennerstrand
Brand Media Director :
Ella Hollander-Jalil
Brand Media Manager :
Annelie Holm
Brand Insight Manager :
Sven Bergvall
Social Media Manager :
Joost Tadema
Social Media Manager :
Fredrik Berg
Social Media Manager :
Roland Merkel
VP Media Relations :
Markus Friberg
Senior Client Director :
Jennie Körnung
Senior Client Director :
Pernilla Berg
Senior Client Manager :
Susanne Ytterlid
Client Manager :
Béatrice Geijer
Creative Producer :
Tobias Bergenwall
Senior Account Manager Design :
Pernilla Lagerquist
Technical Project Manager :
Albin Wikander
Junior Digital Producer :
Calle Engberg
Agency Producer :
Nils Ljunggren
Strategy Director :
Owen Hughes
Strategist :
Linda Fredell
Andreas Dahlqvist
Nordic Creative Director :
Simon Higby
Creative :
Fanny Enbacken Svensson
Creative :
Jacqueline Hellstedt
Creative :
Sofia Nordström
Creative :
Anders Hellström
Creative :
Pontus Widell
PR Strategist :
Aynur Isayeva
PR Strategist :
Frida Rosenqvist
Community Strategist :
Amanda Brohman
Community Manager :
Emmy Björkman
Social Strategist :
Sara Dastory
Content Creative :
Felix Jörneman
Content Creative :
Max Mohlin
Content Creative :
Emanuel Jorild
PR Director :
Susanne Johansson
Senior PR Strategist :
Anders Hult
Senior Media Director :
Sonja Böttcher
Communications Planner :
Jesper Andersson
Creative Director :
Linnea Lofjord
Senior Creative Designer :
Elin Jansson
Senior Creative Designer :
Martina Dahl
Digital Director :
Fredrik Vallgren
Design Director :
Martin Andersson
Senior Final Artist :
Tove Arvén
3D Artist :
Beau Roberts
Graphic Designer :
Emily Rider
Print Buyer :
Anna Lisspers
Technical Director :
Tobias Melén
Digital Designer :
Jonas Enkvist
Digital Designer :
Jesper Lifvendahl
Production Company :
Biscuit Filmworks
Director :
Jocelyn & Dawn
Andre Chemetoff
Executive Producer :
Samantha Chitty
Producer :
Blair Smith
Service Production :
24/7 Radioaktive Film
Stills Photographer :
Benjamin Vnuk
Retouch :
Jenny Larsson
Retouch :
Production Company :
Camp David
Director :
Simon Gustafsson
Stellan Runge
Executive Producer :
Rickard Edholm
Producer :
John Ericson
Retouch :
Alma Bengtsson
Still Photographer :
Emil Larsson
Media Agency :
Media Agency :
Media Agency :
Havas Worldwide
Casting :
R&CPMK London
Vice President :
Jan Taubert
Account Manager :
Abbi-May Lee

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