A woman sees her own face everywhere in Pizza Hut's ad for Melts

The ‘Being John Malkovich’ experience highlights the idea that the product isn't for sharing

Published On
Oct 31, 2022

Editor's Pick

A young woman who sees her own face in everyone around her in Pizza Hut's new spot promoting its new "Melts" product -- highlighting that it's designed as individual snack and not for sharing. 

The spot, titled “World of Me,” shows the protagonist walking around a metropolitan area eating a Melt, which resembles a folded slice of pizza filled with cheese and other toppings and was released by the brand on Oct. 18. With each bite, she encounters someone, a flower seller or a person reading a magazine, who ends up being her,(in a scenario somewhat reminiscent of the Spike Jonze movie "Being John Malkovich.") 

The only person who doesn’t end up being her is a person sitting in a car at the end, who is also eating a Melt and ends up being the brand’s representative and actor Craig Robinson. “It’s not a pizza, it’s a melt. And for $6.99, it’s just for you,” says Robinson in a voiceover.

As well as the ad, the idea is likely to get some traction on TikTok after the actor in the commercial, Oriana Siphanoum, created behind-the-scenes TikToks talking about why she wore a wig on set (to help with continuity) and whether the food she was eating was real (it was).



The spot, created by agency GSD&M and directed by Bobby Louise and Brig of Tool, is running on national TV including NBC's Sunday Night Football, Bachelor in Paradise, and College Gameday along with social platforms including YouTube, ESPN, Snapchat, TikTok and Twitch. 

Earlier in October, Pizza Hut also emphasized the point that Melts are not for sharing by asking people to sign a “Melts Disclosure Agreement (MDA)” to not to talk about it on social media and elsewhere.


Oct 31, 2022
Client :
Pizza Hut
Agency :
Jay Russell
Group Creative Director :
Wade Alger
Creative Director/ Art Director :
Dale Austin
Creative Director/Writer :
Brandon Curl
Associate Creative Director :
Frank Tamakloe
Associate Creative Director :
Dylan Meagher
Junior Copywriter :
Jenna Peck
SVP/Director of Production :
Jack Epsteen
Executive Producer :
Thomas Anderson
SVP/Managing Director :
Nancy Ryan
VP/Group Account Director :
Sabia Siddiqi
Account Director :
Lacey Bobo
Account Supervisor :
Becca Dukarski
VP Strategy Director :
Neeti Newaskar
Director Business Affairs :
Lindsay Wakabayashi
Director :
Bobby Louise
Director :
Production Company :
Tool of North America
President :
Dustin Callif
Managing Director :
Nancy Hacohen
Executive Producer :
Rob Sexton
Producer :
Wade Brandenberger
Artist :
Music by :
Tayla Parx
Music by :
Kameron Glasper
Master Rights :
Publishing Rights :
Kobalt Music Publishing LTD
Publishing Rights :
Publishing Rights :
Warner Chappell
Publishing Rights :
Sony/ATV Music Publishing
Label :
TenThousand Projects
Editor :
Marissa Dahl
Editorial Company :
DCP Productions LLC
Producer :
Amy Hooks
Executive Producer :
Don Cherel
Sound Mix :
Mark Patey
Color :
Abe Wynen
VFX On Set Supervisor/ECD :
Tim Davies
VFX Executive Producer :
Sue Troyan
VFX Lead :
Ben Smith
VFX Producer :
Andrew Cowderoy
Compositor :
Dag Ivarsoy
Compositor :
Steve Gibbons

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