Willy Wonka Brings Magic to NYC in 'Charlie and the Chocolate Factory' Trailer
VFX-Heavy Campaign for Broadway Musical Was Filmed in 22 Locations Across the City
Editor's Pick
It's not often that Broadway musicals get big-budget film trailers, but as the musical version of "Charlie and the Chocolate Factory" heads to New York from London, it's being promoted by a VFX-heavy campaign that imagines Willy Wonka's arrival in Manhattan.
The first teaser video in the campaign, by AKA NYC, shows strange purple clouds arriving over New York City, before Wonka steps out of a purple car in his trademark spats and purple coat and stands facing the Brooklyn Bridge.
As the campaign continues, new content will roll out featuring additional sights including Dumbo, the Staten Island Ferry, Times Square, Central Park's Bethesda Fountain and Grand Central Station. According to AKA, the final film will see the eccentric candy maker "work his magic on some of New York's most familiar landmarkswith spectacularly sweet results."
The campaign was written and directed by AKA creative team Jamaal and Bashan, and involved shoots at 22 sites across the city. "People love 'Charlie and the Chocolate Factory'," said AKA NYC creative director Ryan Cunningham in a a statement. "The education you have to do with most new shows is already built in. That allowed us to focus on the excitement of this beloved story coming to our city as a musical."
Tickets for "Charlie and the Chocolate Factory" go on sale on September 16 for a run starting in April 2017.
Credits
- Date
- Aug 11, 2016
- Agency:
- AKA NYC
- Brand:
- Warner Bros Theatre Ventures
- Client:
- Warner Bros Theatre Ventures
- Advertiser:
- Sugar High Theater Productions
- Agency Partner:
- Elizabeth Furze and Scott Moore
- Account Director:
- Jennifer Blanco
- Account Manager:
- Jenna Bissonnette
- Account Executive:
- Sean Fry
- Director:
- Bashan Aquart
- Director:
- Jamaal Parham
- Director:
- Jamaal+Bashan
- Executive Creative Director:
- Bashan Aquart
- Content Director:
- Jamaal Parham
- Content Director:
- Ryan Cunningham
- Content Director:
- David Barrineau
- Content Executive Producer:
- Adam Coffia
- Production Coordinator:
- Jodie Tipple
- Copywriter:
- Ryan Cunningham
- Copywriter:
- Sam McMenamin
- Cinematographer:
- Adam McDaid
- Assistant Director:
- Bobby Jackson
- 2nd Assistant Director:
- Marc Graiser
- Assistant Camera:
- Kyle Anido
- 2nd Assistant Camera:
- Brett Checkelsky
- Steadicam Operator:
- Korey Robinson
- Production Company:
- Very Rare Productions
- Line Producer:
- Monique Perreault
- Production Coordination:
- Kaream Appleton
- Script Supervisor:
- Anne De Wolf
- Digital Imaging Technician:
- Joseph Belack
- Gaffer:
- Josh Fordham
- Best Boy:
- Jason Duffett
- Swing:
- Robert Pearson
- Swing:
- Jack Cronin
- Key Grip:
- Kevin Sweeney
- Best Boy Grip:
- Lalo Flores
- Props:
- Jason Singleton
- Set:
- Jason Singleton
- Producer Assistant:
- Kristina Porter
- Producer Assistant:
- Sean Callaghan
- Wardrobe:
- Paul C Williams
- Wardrobe Assistant:
- Jamie Ortega
- Wardrobe Assistant:
- Rika Nurrahmah
- Hair and Make Up:
- Brit Cochran
- Assistant Hair and Makeup:
- Janera Rose
- Location Manager:
- Joshua Shull
- Assistant Manager:
- Annie Watkins
- Casting:
- Donna Grossman Casting
- Post Production Editor:
- Stephen Mlinarcik
- Post Production Editor:
- Sam Goetz
- Post Production Editor:
- Eli Mavros
- Visual Effects:
- Platinum Platypus Inc.
- CG Supervisor:
- Pete Sussi
- 3D Tracker:
- Dan Pochtrager
- Compositor:
- Dan Pochtrager
- Compositor:
- Mark Foscolo
- Compositor:
- Mike Brant
- CG Modeler:
- Tyler Barnas
- CG Modeler:
- Carlos Arrivas
- Visual Effects Producer:
- Stuart Racey
- Motion Graphics:
- Debra Khoo
- Motion Graphics:
- Roman Micevic
- Associate Director:
- Giancarlo Bauzulli
- Associate Producer:
- Alex Tellez
- Color Grading:
- Mike Rossiter
- Color:
- The Mill
- Sound Mix Company:
- Plush Studios
- Sound Mixer:
- Michael Levesque Jr.
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