Willy Wonka Brings Magic to NYC in 'Charlie and the Chocolate Factory' Trailer

VFX-Heavy Campaign for Broadway Musical Was Filmed in 22 Locations Across the City

Published On
Aug 11, 2016

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It's not often that Broadway musicals get big-budget film trailers, but as the musical version of "Charlie and the Chocolate Factory" heads to New York from London, it's being promoted by a VFX-heavy campaign that imagines Willy Wonka's arrival in Manhattan.

The first teaser video in the campaign, by AKA NYC, shows strange purple clouds arriving over New York City, before Wonka steps out of a purple car in his trademark spats and purple coat and stands facing the Brooklyn Bridge.

As the campaign continues, new content will roll out featuring additional sights including Dumbo, the Staten Island Ferry, Times Square, Central Park's Bethesda Fountain and Grand Central Station. According to AKA, the final film will see the eccentric candy maker "work his magic on some of New York's most familiar landmarkswith spectacularly sweet results."

The campaign was written and directed by AKA creative team Jamaal and Bashan, and involved shoots at 22 sites across the city. "People love 'Charlie and the Chocolate Factory'," said AKA NYC creative director Ryan Cunningham in a a statement. "The education you have to do with most new shows is already built in. That allowed us to focus on the excitement of this beloved story coming to our city as a musical."

Tickets for "Charlie and the Chocolate Factory" go on sale on September 16 for a run starting in April 2017.


Aug 11, 2016
Agency :
Brand :
Warner Bros Theatre Ventures
Client :
Warner Bros Theatre Ventures
Advertiser :
Sugar High Theater Productions
Agency Partner :
Elizabeth Furze and Scott Moore
Account Director :
Jennifer Blanco
Account Manager :
Jenna Bissonnette
Account Executive :
Sean Fry
Director :
Bashan Aquart
Director :
Jamaal Parham
Director :
Executive Creative Director :
Bashan Aquart
Content Director :
Jamaal Parham
Content Director :
Ryan Cunningham
Content Director :
David Barrineau
Content Executive Producer :
Adam Coffia
Production Coordinator :
Jodie Tipple
Copywriter :
Ryan Cunningham
Copywriter :
Sam McMenamin
Cinematographer :
Adam McDaid
Assistant Director :
Bobby Jackson
2nd Assistant Director :
Marc Graiser
Assistant Camera :
Kyle Anido
2nd Assistant Camera :
Brett Checkelsky
Steadicam Operator :
Korey Robinson
Production Company :
Very Rare Productions
Line Producer :
Monique Perreault
Production Coordination :
Kaream Appleton
Script Supervisor :
Anne De Wolf
Digital Imaging Technician :
Joseph Belack
Gaffer :
Josh Fordham
Best Boy :
Jason Duffett
Swing :
Robert Pearson
Swing :
Jack Cronin
Key Grip :
Kevin Sweeney
Best Boy Grip :
Lalo Flores
Props :
Jason Singleton
Set :
Jason Singleton
Producer Assistant :
Kristina Porter
Producer Assistant :
Sean Callaghan
Wardrobe :
Paul C Williams
Wardrobe Assistant :
Jamie Ortega
Wardrobe Assistant :
Rika Nurrahmah
Hair and Make Up :
Brit Cochran
Assistant Hair and Makeup :
Janera Rose
Location Manager :
Joshua Shull
Assistant Manager :
Annie Watkins
Casting :
Donna Grossman Casting
Post Production Editor :
Stephen Mlinarcik
Post Production Editor :
Sam Goetz
Post Production Editor :
Eli Mavros
Visual Effects :
Platinum Platypus Inc.
CG Supervisor :
Pete Sussi
3D Tracker :
Dan Pochtrager
Compositor :
Dan Pochtrager
Compositor :
Mark Foscolo
Compositor :
Mike Brant
CG Modeler :
Tyler Barnas
CG Modeler :
Carlos Arrivas
Visual Effects Producer :
Stuart Racey
Motion Graphics :
Debra Khoo
Motion Graphics :
Roman Micevic
Associate Director :
Giancarlo Bauzulli
Associate Producer :
Alex Tellez
Color Grading :
Mike Rossiter
Color :
The Mill
Sound Mix Company :
Plush Studios
Sound Mixer :
Michael Levesque Jr.

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