William H Macy is the star of a new campaign by whisky brand Woody Creek Distillers, but in an uncredited role as singer Willie Creeks.
The three-minute music video, created by StrawberryFrog New York, sees "Creeks" singing a blues-style song titled "Why I Put My Pants On" that's pays homage to people who have worked during the pandemic. He gives a special shout-out to his local bartender, Gus, who he says has been going to the bar every day even when it was closed, so that customers can see a friendly face if they walk by.
The song was written by Creeks/Macy and he also shot and directed the video himself on an iPhone with the help of friends in the Woody Creek, Colorado, where the company distillery is located and where Macy has a vacation home. He's also a partner in the company, whose new music-focused approach will see it release more videos and songs throughout the year.
“We are thrilled to bring Willie Creeks on as a business partner," said Woody Creek Distillers Chief Operating Officer Mark Kleckner in a statement. "Willie is not only a neighbor here in Woody Creek, CO, but he is an iconic character that exemplifies the unique ethos of our mountain community and our spirits."
Macy follows in the footsteps of a number of actors who have created and starred in ads for alcohol brands in which they have a stake. Other examples include Ryan Reynolds for Aviation Gin and Matthew McConaughey for Wild Turkey. Meanwhile, celebrity producer Swizz Beatz also acts as "global chief creative for culture" over at Bacardi.
The actor may want to keep his name low profile, however, after his wife Felicity Huffman was handed prison time in the USC college admissions cheating scandal last year (he himself wasn't charged).