Xbox's atmospheric film for 'Halo Infinite' invites players to 'step inside' Master Chief's iconic armor

Patrick Clair and Raoul Marks direct spot for 215 McCann

Published On
Jul 27, 2020

Editor's Pick

Microsoft Xbox has debuted its first campaign for "Halo Infinite," the newest installment in the Halo shooter game, with an atmospheric new film that invites viewers to step inside the armor of the franchise's storied protagonist Master Chief. 

The cinematic spot, created by 215 McCann, was directed by Smuggler's Patrick Clair and Raoul Marks, who have received Emmy nominations for the title sequences for the likes of "Westworld," "The Crown," and "True Detective." It signals the triumphant return of the Master Chief character to the game. In the new film, we witness his famous suit mysteriously being assembled in the depths of space. Cortana, Master Chief’s trusted AI partner, describes how the MJOLNIR, his powered assault armor system, is meaningless until the right hero steps inside.

The film ends by inviting the viewer to "step inside." It served as the opening to Microsoft’s Xbox Games Showcase event, which took place on July 23. It's supported by paid media, on social and digital channels and will be the first in a wider campaign promoting the game, titled "Become."


Jul 27, 2020
Client :
Xbox Halo Infinite
Agency :
215 McCann
Chief Creative Officer :
Scott Duchon
Creative Director :
Brad Meyers
ACD/Art Director :
Alper Kologlu
Sr. Copywriter :
Andy Holdeman
Director of Integrated Production :
Mandi Holdorf
Producer :
Nina Ulbrich
Director of Business Affairs :
Mary Beth Barney
Business Director :
Peter Goldstein
Account Director :
Patrick Meeley
Account Supervisor :
Chris Levy
Assistant Account Executive :
Dylan Williams
Director of Strategy :
Brian Wakabayashi
Strategy Director :
Cassidy Wilber
Strategy Director :
Ryan Riley
Senior Strategist :
Beth Windheuser
Production Company :
Directed by :
Patrick Clair
Directed by :
Raoul Marks
Design and Animation by :
Executive Producer :
Carol Salek
Executive Producer :
Patrick Milling-Smith
Executive Producer :
Brian Carmody
Executive Producer :
Sue Yeon Ahn
Finishing :
Method Studios
Senior Flame Artist :
Ian Holland
Senior Producer :
Scott Tinter
VP Executive Producer :
Scott Boyajan
Music Production :
Human Worldwide
Creative Director and Composer :
Gareth Williams
Senior Producer :
Kamela Anderson
Executive Producer :
Carol Dunn
Recording Studio :
Sound Design and Audio Mixer :
Rohan Young
Audio Assistant :
Jeremy Nichols
Senior Producer :
Kayla Phungglan
Executive Producer :
Susie Boyajan
Sound Design :
Sound Designer :
Gavin Little

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