Xfinity is turning a Miami Beach sports bar into a 'Reality TV' bar

Stunt by Goodby Silverstein & Partners promotes its 'Reality Week' offering

Published On
Jan 09, 2019

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To promote its "Reality Week" this week, in which customers have a special on-demand platform to binge-watch their favorite reality shows, Xfinity has converted a Miami Beach sports bar into a reality TV-themed bar.

In the campaign from Goodby Silverstein & Partners, every part of the bar has been designed with reality fans in mind: there's memorabilia such as the duck phone used in "Jersey Shore," specially-themed food and drink menus and guest appearances from reality stars including Chad Johnson of MTV’s "Ex On The Beach" star and Margaret Josephs from Bravo’s "The Real Housewives of New Jersey." There will also be live interviews in partnership with multi-media brand, Betches, podcast "The Betchelor," and lifestyle brand and media company FabFitFun.

The bar opened Jan. 6 and runs until midnight tonight (Jan. 9) at 1222 16th Street, Miami Beach. 

During Reality Week, Xfinity X1 customers can say “Reality Week” into the X1 Voice Remote to launch a curated destination of the best of Reality Week and catch up with all of their favorite reality shows on demand.

Credits

Date
Jan 09, 2019
Agency:
Goodby Silverstein & Partners
SVP, Marketing & Communications:
Peter Intermaggio
SVP, Brand Marketing:
Todd Arata
Executive Director, Social Marketing:
Nader Ali-Hassan
Senior Manager, Media Strategy and Planning:
Justin Silva
Senior Manager, Social Marketing:
Jennifer Marder
Senior Manager, Multicultural Acquisition Marketing:
Susana Regueira
Manager, Social Marketing:
Maris Howard
Community Manager, Social Marketing:
Lacey Ketchell
Specialist, Social Marketing:
Carmen Castelblanco
Chief Creative Officer:
Margaret Johnson
Creative Director:
Jens Waernes
Creative Director:
Jon Wolanske
Creative Director:
Tristan Graham
Creative Director:
Felipe Lima
Art Director:
Roseanne Overton
Copywriter:
Kayla Lott
Designer:
Maria Vaquero
Managing Partner:
Leslie Barrett
Executive Group Account Director:
Chad Bettor
Account Manager:
Katie Freedman
Assistant Account Manager:
Sarah Thomas
Director of Broadcast Production:
Tod Puckett
Executive Experiential Producer:
Caitlin DeAngelis
Broadcast Producer:
Caroline Vassiliades
Senior Broadcast Producer:
Stephanie DeNatale
Director of Communication Strategy:
Christine Chen
Group Content Strategy Director:
Nick Reggars
Senior Communication Strategist:
Alex Oztemel
Communication Strategist:
Jacob Sperla
Junior Communication Strategist:
Maddie Belt
Head of Data Research and Analytics Strategy:
Margaret Coles
Director of Research and Analytics Strategy:
Cassi Husain
Research and Analytics Strategist:
Jack Sloman
Junior Research and Analytics Strategist:
Colin Abel
Director of Business Affairs:
Judy Ybarra
Business Affairs Manager:
Jaime Szefc
Executive Producer:
Danielle Ricardi
Line Producer:
Sarah Kallas
Associate Producer:
Sammie Heaton
Director:
Andrew Butte
Media Director:
Erin Moulson
Senior Media Manager, Paid Social:
Lauren Dubuque

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