We all love our cats, but that doesn’t mean we love their litter boxes. In this humorous take on an old Western, cowboy cats in a saloon show off the impressive odor-absorbing abilities of ARM & HAMMER™ Clump and Seal™ AbsorbX™ cat litter.

This campaign brings a fresh, new take to your typical cat litter ad by creating a unique, witty and cinematic experience about a not-so-enjoyable topic. Viewers are transported to a desert dry outpost in the Old West and enjoy clever dialogue between two animated old-timey felines while they showcase how they keep their houses smelling first-day-litter-box fresh with AbsorbX’s one-of-a kind Desert Dry Minerals that trap, seal and control odors fast!