Meet, Stephen, a bartender with a penchant for haphazard presentation and the latest face of Southern Comfort.

While last year's whimsical spot 'Dance' has been given a second life, just in time for the World Cup, this new ad from the liqueur brand is an appropriate addition to the series.

From the throwback quality found in previous efforts to the offbeat character marching to the beat of his own drum, Southern Comfort remains consistent. This time, however, the release coincides with the southerncomfort.com redesign launch. There, one of Stephen's more popular recipes can be found. It's a Cola. Not Neat.

Wieden + Kennedy's core SoCo team returns to work on this one along with Good Ear Music Supervision's Andrew Charles Kahn, choosing The Phantom's 'Love Me' as the backing track. For more on the "Whatever's Comfortable" campaign's song selections, read the article here.