Here's another, from Cafe Rio Mexican Grill promoting its Carne Asada dish. It portrays in zany fashion how the virus has upended all our lives. Families will wince in recognition as it pokes fun at everything from mask-wearing to home haircuts, to not knowing what month it even is, to home-educating and graduation in the backyard. It ends with the family tucking into Carne Asada across the dinner table separated by a plexiglass screen. It's ironically titled "Can this year get any better," the joke being that 2020 is awesome because Carne Asada has come back to Cafe Rio.
The campaign was created by agency Funworks and features the real family of actor and comedian Regan Burns ("How I Met Your Mother," "Supernatural") and was shot in his own home using the agency's trademark improvisational comedy.
“We worked closely with the Cafe Rio Mexican Grill team to make sure the tone felt right and that the ideas could evolve as things within the world continued to change,” says Funworks chief creative officer Craig Mangan. “From the script to the directing to the editing, we were constantly having conversations about the boundaries of the humor, showing the Carne Asada obsession as well as the absurdity of people's ‘new normal’ in a relatable way that wasn't making light of the hardships people are facing today.”