This zany spot rejoicing over Carne Asada sums up how 2020 has upended family life

'Can this year get any better?' asks campaign for Cafe Rio by Funworks

Published On
Aug 21, 2020

Editor's Pick

We've seen a slew of spots recently that play on the stresses the pandemic has caused to family life—from Dole's campaign encouraging parents to say the words "fruit bowls" instead of more colorful phrases, to Joan's spot for Virgin Hotels emphasizing the importance of "me time."

Here's another, from Cafe Rio Mexican Grill promoting its Carne Asada dish. It portrays in zany fashion how the virus has upended all our lives. Families will wince in recognition as it pokes fun at everything from mask-wearing to home haircuts, to not knowing what month it even is, to home-educating and graduation in the backyard. It ends with the family tucking into Carne Asada across the dinner table separated by a plexiglass screen. It's ironically titled "Can this year get any better," the joke being that 2020 is awesome because Carne Asada has come back to Cafe Rio. 

The campaign was created by agency Funworks and features the real family of actor and comedian Regan Burns ("How I Met Your Mother," "Supernatural") and was shot in his own home using the agency's trademark improvisational comedy. 

“We worked closely with the Cafe Rio Mexican Grill team to make sure the tone felt right and that the ideas could evolve as things within the world continued to change,” says Funworks chief creative officer Craig Mangan. “From the script to the directing to the editing, we were constantly having conversations about the boundaries of the humor, showing the Carne Asada obsession as well as the absurdity of people's ‘new normal’ in a relatable way that wasn't making light of the hardships people are facing today.”

 

 

Credits

Date
Aug 21, 2020
Client :
Cafe Rio
Agency :
Funworks
CCO :
Craig Mangan
Copywriter :
Ray Hobbs
Art Director :
Brian Fink
Account Director :
Claire Crozier
Account Manager :
Jodi Naglie
Assistant Account Manager :
Shelby Kennedy
Producer :
Ashley Henderson
Production Company :
Superfriends
Producer :
Elizabeth Simler
Editorial :
The Den Editorial
Editor :
Andrew Ratzlaff
Executive Producer :
Mary Ellen Duggan
Color/Finish :
The Mission Studio
Colorist :
Gizmo Rivera
Producer :
Jessica Locke
Producer :
Ryan Meredith
Sound Mix :
Swell Music & Sound
Sound Engineer :
Elad Marish
Producer :
Marc Mannino
Music Company :
Swell Music & Sound
Song :
"Zamba De La Despedida”
Composer :
Horacio Valdivieso
Music Company :
Marmoset
Song :
“Kaljinka”
Composer :
Shazalakazoo
Composer :
Milan Djuric
Composer :
Uros Petkovic
Composer :
Claudio Ottaviano
Composer :
Renato Podesta
Composer :
Jacopo Delfini

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Project Type