Taking a dump in your new home is 'epic' in this real estate campaign
Ads by Energy BBDO for Brazilian real estate platform Zap also celebrate your first binge-watch and naked stroll
Oct 24, 2019
A humorous new campaign from online real estate portal Zap in Brazil celebrates a series of "firsts" in your new home which feel "epic" —including taking a dump on the toilet for the first time.
Other ads in the campaign by Energy BBDO include: binge-watching your first box set; having your first naked stroll around the house; walking barefoot on the carpet and singing in the shower. The series includes 30-second spots as well as six-second videos to run on social, directed by Clemente via Iconoclast.
"We wanted our campaign to focus on the satisfaction of finding a new home in synergy with personal moments," said Grupo Zap Branding Manager Thiago Ciaciare in a statement. "That’s what Zap has been doing for years and does as a market leader, thousands of times every day. We've looked for ways to show each journey in search of the ideal property and how there's always an epic reward that turns the simplest of moments into something so special, to be remembered for years."