Taking a dump in your new home is 'epic' in this real estate campaign

Ads by Energy BBDO for Brazilian real estate platform Zap also celebrate your first binge-watch and naked stroll

Published On
Oct 24, 2019

Editor's Pick

A humorous new campaign from online real estate portal Zap in Brazil celebrates a series of "firsts" in your new home which feel "epic" —including taking a dump on the toilet for the first time. 

Other ads in the campaign by Energy BBDO include: binge-watching your first box set; having your first naked stroll around the house; walking barefoot on the carpet and singing in the shower. The series includes 30-second spots as well as six-second videos to run on social, directed by Clemente via Iconoclast.

"We wanted our campaign to focus on the satisfaction of finding a new home in synergy with personal moments," said Grupo Zap Branding Manager Thiago Ciaciare in a statement. "That’s what Zap has been doing for years and does as a market leader, thousands of times every day. We've looked for ways to show each journey in search of the ideal property and how there's always an epic reward that turns the simplest of moments into something so special, to be remembered for years."

 
 
 
 
 
 
 
 

Credits

Date
Oct 24, 2019
Client:
Zap
Agency:
Energy BBDO-Sao Paulo
Executive Creative Director:
Alexandre Pagano
Executive Creative Director:
Joao Caetano Brasil
Creative:
Guilherme Nobrega
Creative:
Romero Cavalcanti
Creative:
Raphael Quatrocci
Planning:
Maria Anita Ferreira
Planning:
Leandro Peralta
Planning:
Patrick Sertã
Service:
Gisele Pansera
Service:
Pedro Henrique Krause
RTV:
Vera Jacinto
RTV:
Diego Villas Boas
RTV:
Celso Groba
Media:
Roberta Jablonski
Media:
Laura Fernandez
Media:
Bruno Abreu
Film Producer:
Iconoclast
Director:
Clemente
Assistant Director:
Raquel Reis
Director of Photography:
André Dip
Director of Photography:
Rafael Franco Giacondino
Director of Art:
Adriana Michalski
Costumes:
Bia Rivato
Executive Director:
Gregory Bogossian
Service:
Mariela Costa
Production Coordinator:
André Bauer
Production Director:
Fábio Arisaka
Post Production Coordinator:
Priscilla Paduano
Post Production Coordinator:
Tutu Mesquita
Finishing:
Pródigo Filmes
Finisher:
Luan Luiz
Assembling:
Clemente
Coordination Assistant:
Everson Martins
Color:
Marla Grading
Motion:
Lucas Carvalho
Motion:
Vinícius Kahan
Composition:
Paulo Chedid
Sound Production:
Antfood
Conductor:
Lou Schmidt
Sound Producer Service:
Christiane Rachel
Customer Approval:
Giovana Barbieri
Customer Approval:
Mariana Ferronato
Customer Approval:
Thiago Ciaciare

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