These Instagram invitations are a coronavirus warning in disguise

'Irresponsible invites' campaign by Zulu Alpha Kilo also turns Canadian flag into a stay-home message

Published On
Apr 02, 2020

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A series of social invitations posted on Instagram stories reveal a hidden message about staying home in a campaign that's trying to help flatten the curve on coronavirus in Canada.

Created by Toronto agency Zulu Alpha Kilo, the "irresponsible invites" give details of get-togethers like a BBQ, baby shower, house-warming and 30th birthday, but words "RSVP" turn into a message reminding people to "rethink social visits please."  The series of Instagram story ‘invitations’ were inspired by the fact that even though major public events have been canceled in Canada, some people still sit on the fence about casual get-togethers or family celebration


The work by the agency also includes a series of videos that modify the Canadian, U.S. and Quebec flags into messages to "stay home," replacing the maple leaf, stars and fleur-de-lys with the symbol of a house. 


There are also further Instagram executions that show how seemingly harmless interactions could end up being fatal for friends or loved ones. The agency also created a public Facebook profile for Covid-19 that seeks out public events scheduled for the near future, so organizers will receive notifications that “Covid-19 is coming to your event.” The virus’ profile will remind organizers and guests that today’s events shouldn’t come with unwanted guests–especially those that could cause some serious harm. 

“In this unprecedented time, what value is there really in being an agency. We’re not on the front lines or able to manufacture life-saving products—all we can do is manufacture ideas that communicate the message we all need to hear right now," said Zulu Alpha Kilo Founder and Chief Creative Officer Zak Mroueh in a statement.


Apr 02, 2020
Agency :
Zulu Alpha Kilo

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