2025 Creativity Awards: Best Brand Social Media Presence

Duolingo hijacked pop culture moments to create viral social stunts

wo Duolingo social media posts – one of a group of Duolingo employees in Duo masks in the crowd at the "Sweat Tour," and one of Duo in a doctor's office with text on-screen saying "Come with me to get a BBL."
Duolingo has rooted its social media strategy in pop culture relevance, from sold-out concerts to viral memes. (Duolingo)
GF
By:
Gillian Follett
May 01, 2025 02:00 AM

Featured Stories

Influencers & Creators
Why drugstore products are dominating influencer beauty routines

Beauty creators are showcasing more products found on drugstore shelves

GF
By:
Gillian Follett
Why drugstore products are dominating influencer beauty routines
AI
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
AH
By:
Asa Hiken
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
Food & Beverage
The top 5 food and beverage marketing ideas to know about right now
EW
By:
Erika Wheless
|
JS
By:
Jon Springer
The top 5 food and beverage marketing ideas to know about right now
Sports
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential
JS
By:
Jon Springer
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential