2025 Creativity Awards: Best Brand Social Media Presence

Duolingo hijacked pop culture moments to create viral social stunts

wo Duolingo social media posts – one of a group of Duolingo employees in Duo masks in the crowd at the "Sweat Tour," and one of Duo in a doctor's office with text on-screen saying "Come with me to get a BBL."
Duolingo has rooted its social media strategy in pop culture relevance, from sold-out concerts to viral memes. (Duolingo)
GF
By:
Gillian Follett
May 01, 2025 02:00 AM

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