2025 Creativity Awards: Chief Strategy Officer of the Year

Jeff McCrory’s strategic thinking leads to business results for clients

Mischief's chief strategy officer, Jeff McCrory — Jeff McCrory, Mischief’s chief strategy officer, is the agency's “secret weapon,” according to one CMO. (Mischief)

May 01, 2025 02:00 AM

Featured Stories

Accounts in Review

Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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Taco Bell adds Quality Meats to its creative roster

Creative Agencies

Rethink makes 18 creative hires across its North American offices

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

Brandon Doerrer

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement