A celebration of creative excellence for Hispanic Heritage Month 2024
Illustration by iStock/Getty Images Plus. Updated on October 9, 2024A celebration of creative excellence for Hispanic Heritage Month
Illustration by iStock/Getty Images Plus. Updated on October 9, 2024
Hispanic Heritage Month—brands need engagement strategies, not celebrations
Lee Maicon
Chief Strategy Officer, The Community
Hispanic Heritage Month—a Gen Zer's take on brand authenticity
Valerie Vieyto
Creative Apprentice, The 3rd Eye
Hyphenated’s Will Esparza on how Latiné consumers unlock brand growth
Will Esparza (Guest Editor)
CEO, Hyphenated
SpringHill’s Ricardo Viramontes on the deeply personal roots of Chipotle’s ‘Back to the Start’
Ricardo Viramontes
Chief Creative Officer, SpringHill Companies
Jose Jorge Netto on helping Nike drive excitement for youth baseball
Jose Jorge Netto
Freelance Creative Director
Javier Saralegui on his journey from Univision to DangerTV
Javier Saralegui
CEO and Founder, Danger TV
Disney’s Rita Ferro on engaging the Latino fan through sports, streaming and partnerships
Rita Ferro (Guest Editor)
President, Global Advertising, Disney
Manuel Abud on building the Latin Grammys around vibrant host cities
Manuel Abud
CEO, The Latin Recording Academy
Engaging Latino consumers—3 ways for brands to embrace the culture and reach the right audiences
Rocío Alvarado
Group creative director and creative head of social, 22Squared
AEM’s Ivette Rodriguez on her journey of empowerment and advocacy in entertainment
Yvette Rodriguez
President & Founder, American Entertainment Marketing
Daisy Expósito-Ulla on the thrilling evolution of the US Hispanic market
Daisy Exposito (Guest Editor)
Founder, D Exposito & Partners
Majority’s Jorge Hernandez on engaging with ‘Los Hispanos Unidos’
Jorge Hernandez
Chief Marketing Officer, Majority
Quality Meats’ Paola Ortega on 5 tips (and a song) for being yourself in advertising
Paola Ortega
Head of Strategy, Quality Meats
Xavier Gutierrez on winning the future in sports by engaging fans-in-waiting
Xavier Gutierrez
Co-Founder, Latinos in Sports
Omelet’s Raul Montes on bending language as an ESL kid in advertising
Raul Montes
Creative Director, Omelet
L&C’s founders on optimism as a competitive advantage
Gian Carlo Lanfranco and Rolando Cordova
Founders, L&C
Cristina Reina of Quality Experience on the power of uniting creativity, art direction and design
Cristina Reina
Chief Creative Officer, Quality Experience