A Celebration of Creative Excellence for Hispanic Heritage Month 2024

A celebration of creative excellence for Hispanic Heritage Month 2024 Illustration by iStock/Getty Images Plus. Updated on October 9, 2024 A celebration of creative excellence for Hispanic Heritage Month Illustration by iStock/Getty Images Plus. Updated on October 9, 2024 For Hispanic Heritage Month 2024 (Sept. 15–Oct. 15), Ad Age is shining a light on the creative accomplishments and contributions of the Hispanic community across the marketing industry and beyond. Throughout the month, we’re showcasing milestones in the careers of Hispanic creators—celebrating campaigns, projects and ideas chosen by each contributor. We’re honored to share their stories and delighted that you’re joining us in this celebration of creative excellence. Hispanic Heritage Month—brands need engagement strategies, not celebrations Lee Maicon Chief Strategy Officer, The Community Hispanic Heritage Month—a Gen Zer's take on brand authenticity Valerie Vieyto Creative Apprentice, The 3rd Eye Hyphenated’s Will Esparza on how Latiné consumers unlock brand growth Will Esparza (Guest Editor) CEO, Hyphenated SpringHill’s Ricardo Viramontes on the deeply personal roots of Chipotle’s ‘Back to the Start’ Ricardo Viramontes Chief Creative Officer, SpringHill Companies Essay Headline TK Renée Perdomo Global Creative Director and Senior Director Global Brand Creative, Levi's Essay Headline TK Jimena Gamio Freelance Designer Jose Jorge Netto on helping Nike drive excitement for youth baseball Jose Jorge Netto Freelance Creative Director Javier Saralegui on his journey from Univision to DangerTV Javier Saralegui CEO and Founder, Danger TV Disney’s Rita Ferro on engaging the Latino fan through sports, streaming and partnerships Rita Ferro (Guest Editor) President, Global Advertising, Disney Manuel Abud on building the Latin Grammys around vibrant host cities Manuel Abud CEO, The Latin Recording Academy Engaging Latino consumers—3 ways for brands to embrace the culture and reach the right audiences Rocío Alvarado Group creative director and creative head of social, 22Squared AEM’s Ivette Rodriguez on her journey of empowerment and advocacy in entertainment Yvette Rodriguez President & Founder, American Entertainment Marketing Daisy Expósito-Ulla on the thrilling evolution of the US Hispanic market Daisy Exposito (Guest Editor) Founder, D Exposito & Partners Majority’s Jorge Hernandez on engaging with ‘Los Hispanos Unidos’ Jorge Hernandez Chief Marketing Officer, Majority Quality Meats’ Paola Ortega on 5 tips (and a song) for being yourself in advertising Paola Ortega Head of Strategy, Quality Meats Chef Fermin Nunez on the good fortune of a career in Mexican cuisine Fermin Nuñez Chef Essay Headline TK Dany Garcia Co-owner, United Football League Xavier Gutierrez on winning the future in sports by engaging fans-in-waiting Xavier Gutierrez Co-Founder, Latinos in Sports Omelet’s Raul Montes on bending language as an ESL kid in advertising Raul Montes Creative Director, Omelet L&C’s founders on optimism as a competitive advantage Gian Carlo Lanfranco and Rolando Cordova Founders, L&C Cristina Reina of Quality Experience on the power of uniting creativity, art direction and design Cristina Reina Chief Creative Officer, Quality Experience Essay Headline TK Iris Diaz Director of Brand and Marketing, FIFA World Cup Essay Headline TK Nancy Reyes Global CEO, BBDO Essay Headline TK Gonzalo Del Fa (Guest Editor) President, GroupM Multicultural Essay Headline TK Full Name Title TK, Company TK Essay Headline TK Full Name Title TK, Company TK Web production by Corey Holmes.

A Celebration of Creative Excellence for Hispanic Heritage Month 2024

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