America's Hottest Brands 2022

20 brands that are having a moment A creator who parlayed her social success into her own popular TV sitcom. A decades-old beauty brand that is trending on TikTok. A record-setting series that is helping to revive Netflix. These are the stories behind some of the marketers making Ad Age’s 2022 list of America’s Hottest Brands. It includes 20 products, people and services that are both new and familiar. But they’re all getting buzz—one restaurant chain even counts a big anthropomorphic bee as its mascot. The list includes up-and-coming brands like footwear company Hoka, which is breaking into the crowded sneaker market of established players, and fast-growing NFT purveyor Doodles, which recently tapped Pharrell Williams as chief brand officer. High-concept metaverse The Sandbox is attracting brands like Mastercard and movie studios including LionsGate. Older labels such as Clinique and Vaseline are proving they are not your grandmother’s brands anymore by reviving themselves for younger generations using a new social media brand playbook. GasBuddy, the 22-year-old app that shows consumers gas prices in their area, is getting a leg up as per-gallon costs soar at the pump this summer. And Goldfish is swimming ahead by tapping into ’90s nostalgia with a JNCO jeans partnership. The strategy is all about “having fun and being a little surprising,” as Janda Lukin, senior VP and chief marketing officer of Goldfish parent Campbell Snacks, put it. We couldn’t agree more.—Adrianne Pasquarelli Hear how these brands built buzz by watching Ad Age In-Depth: America's Hottest Brands here. Athletic Brewing Brand is beating beer giants at the nonalcoholic brew game Botox Skincare is booming as consumers return to real life Celsius Energy drink is rising thanks to gender-neutral marketing and influencer push Clinique The beauty brand has a new lease on life Dave's Hot Chicken Fast-growing sandwich brand counts Drake as a backer Doodles The collection stands out in the crowded NFT market Duolingo Its savvy social strategy is attracing new users Elden Ring Video game sold more than 13 million copies in its first month Emily Zugay Her videos rack up hundreds of millions of views Formula 1 Sport has zoomed from obscurity to obsession GasBuddy Pump price trauma is making this brand a friend in need Goldfish Snack brand is using social media to become popular with Gen Z Hoka The footwear brand is running ahead of the pack Jollibee Fans are demanding more locations Olivia Rodrigo Singer packs an emotional punch with Gen Z and beyond Quinta Brunson The creator-turned-sitcom star is having a moment Shein The fast-fashion brand's app is raking in the downloads Stranger Things Series is helping Netflix hit new records The Sandbox Web3 oasis is attracting partners like Lionsgate Studios and Mastercard Vaseline Brand is breaking through on TikTok, thanks to 'slugging' Web Production by Corey Holmes.

America's Hottest Brands 2022

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