Opinion

AI marketing isn’t about bold brand ideas—it’s about being useful

AI marketing isn’t about bold brand ideas—it’s about being useful
Consumers are asking AI engines billions of questions about products, brands, ethics, performance and promises. (Adobe Stock)
PB
By:
Pete Blackshaw
April 30, 2025 10:00 AM

Featured Stories

Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud

WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals.

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WPP launches rare public attack on Publicis over ad quality, escalating feud
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AI search is upending the PR industry—how brands and agencies need to adapt
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TBWA\Chiat\Day plots its next chapter with slew of executive hires
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TBWA\Chiat\Day plots its next chapter with slew of executive hires
Opinion
Why Cannes is actually still relevant in 2025
MF
By:
M.T. Fletcher
Why Cannes is actually still relevant in 2025