Opinion

How brands can offer purpose and joy in a world of crisis

A photo showing mountains and a campsite says "Off the Grid, see you June 1."
For Mental Health Awareness Month, L.L. Bean halted social media posting and encouraged employees and customers to reconnect with nature. (L.L. Bean)
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By:
Christina Herbach
May 29, 2025 09:30 AM

Featured Stories

Agencies
What WPP’s next CEO will inherit and who could be in the running

As Mark Read prepares to step down as WPP CEO, here's what industry insiders say about what's next.

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By:
Brian Bonilla
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By:
Ewan Larkin
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By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Retail
Why Lowe’s is launching its first affiliate creator network with MrBeast
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By:
Adrianne Pasquarelli
Why Lowe’s is launching its first affiliate creator network with MrBeast