Ad Age Small Agency Awards 2024

These small shops have big ideas—and even bigger ambitions This seems to be the year of the small agency startup. Record numbers of shops are hanging their shingles, making competition stiffer than ever. These agencies are beating tall odds—they are independents thriving despite industry headwinds and rivals big and small. They are reinventing the agency model with new strategies and practices designed to adapt to a world of projects, strained compensation, in-housing and fractional marketing leadership. They are breaking new ground in areas such as design, Gen Z and business consulting and pioneering new ways of getting paid, including sprints, off-the-shelf and outcome-based pricing. And in a world where clients are demanding faster, cheaper and better work, these shops are delivering with stellar creative campaigns and activations. From outrageously brave ideas to tightly targeted B2B campaigns and creating cultural milestones, the agencies on this list prove definitively that small is mighty.—Judann Pollack + Small Agency 2024 Small Agency of the Year Company Size 1-10 Employees 11-75 Employees 76-150 Employees Regional Northeast Northwest Midwest West Southwest Southeast International Best Agency Culture Data & Insights Design Experiential Media Newcomer PR Purpose-led Best Use of TikTok Campaign B2B Digital Experiential Health Care Integrated Media Pro Bono Best Use of AI People Executive Account Manager Producer Creatives Media Planner Strategic Planner These small shops have big ideas—and even bigger ambitions This seems to be the year of the small agency startup. Record numbers of shops are hanging their shingles, making competition stiffer than ever. These agencies are beating tall odds—they are independents thriving despite industry headwinds and rivals big and small. They are reinventing the agency model with new strategies and practices designed to adapt to a world of projects, strained compensation, in-housing and fractional marketing leadership. They are breaking new ground in areas such as design, Gen Z and business consulting and pioneering new ways of getting paid, including sprints, off-the-shelf and outcome-based pricing. And in a world where clients are demanding faster, cheaper and better work, these shops are delivering with stellar creative campaigns and activations. From outrageously brave ideas to tightly targeted B2B campaigns and creating cultural milestones, the agencies on this list prove definitively that small is mighty.—Judann Pollack Small Agency of the Year Gold Erich & Kallman Silver Majority Company Size Gold 1-10 Employees Gus Silver 1-10 Employees Ranaverse Gold 11-75 Employees Quality Meats Silver 11-75 Employees Callen Gold 76-150 Employees Laughlin Constable Silver 76-150 Employees Madwell Regional Gold Northeast Mojo Supermarket Silver Northeast Slap Global Gold Northwest Opinionated Silver Northwest Drake Cooper Gold Midwest Curiosity Silver Midwest Lafayette American Gold West Superconductor Silver West Hyphenated Gold Southwest Preacher Silver Southwest Bakery Gold Southeast Six Degrees Creative Silver Southeast Cornett Gold International Angry Butterfly Silver International Courage Best Agency Culture Gold Hunterblu Media Silver Tux Creative House Data & Insights Gold Avalon Consulting Silver DCX Growth Accelerator Design Gold Colossus Silver Design B&B Experiential Gold Civic Entertainment Silver XD Agency Media Gold Exverus Silver SwellShark Newcomer Gold Loop Silver Flower Shop Public Relations Gold DiGennaro Communications Silver Boden Purpose-Led Gold Strawberry Frog Silver Accompany Creative Best Use of TikTok Gold Adobe, "Redesigning Signs" Kvell Collective Silver CoorDown, "Ridiculous Excuses Not to be Inclusive" Small Campaign Gold Campaign of the Year: B2B AB InBev, "Nativa Meter" L&C Silver Campaign of the Year: B2B Premera Blue Cross, "More Than Just Employees" Copacino Fujikado Gold Campaign of the Year: Digital Facebook Marketplace, "Yes Couch!" Mojo Supermarket Silver Campaign of the Year: Digital Orchard Valley Harvest, "Say No to No Nut November" Terri & Sandy Gold Campaign of the Year: Experiential PepsiCo, "Lay's Chip Cam" Slap Global Silver Campaign of the Year: Experiential Voodoo Ranger, "World's Strongest Can" Opinionated Gold Campaign of the Year: Health Care Argentine Heart Foundation, "Cardiac Risk Index" BeautifulBeast Silver Campaign of the Year: Health Care Ohio Health, "Keep Making Plans" Doe-Anderson Gold Campaign of the Year: Integrated Stok'd, "Next to Stok'd," Angry Butterfly Silver Campaign of the Year: Integrated Uber Eats, "Don't Forget Uber Eats" Special US Gold Campaign of the Year: Media Back Market, "Meet the R" DCX Growth Accelerator Silver Campaign of the Year: Media Premier Nutrition, "Winning Prime Day" Exverus Gold Campaign of the Year: Pro Bono Change the Ref, "The New Life Vest" Preston Spire Silver Campaign of the Year: Pro Bono White Ribbon, "Short Life Stories" Bensimon Byrne Gold Campaign of the Year: Best Use of AI Kit Kat Canada, "Have AI Break" Courage Silver Campaign of the Year: Best Use of AI Girls Who Code, "GirlJams" Mojo Supermarket People Executive of the Year Leyla Touma Dailey Doe-Anderson Account Manager of the Year Ashley Brabham Obsidianworks Agency Producer of the Year Melissa Brown Deep Focus Creatives of the Year Lauren Olson and Nate Corrado Opinionated Media Planner of the Year Tricia Wolfer Curiosity Strategic Planner of the Year Sam Levison DCX Growth Accelerator Web production by Corey Holmes

Ad Age Small Agency Awards 2024

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