Ad Tech

How BuzzFeed is launching shoppable ads with ShopsenseAI

Example of a Macy's-sponsored product carousel as it would appear in a BuzzFeed article.
A carousel, sponsored by Macy's, as it would appear in a BuzzFeed article. (Shopsense AI)
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By:
Asa Hiken
April 28, 2025 10:00 AM

Featured Stories

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
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Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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Gillian Follett
Creator and influencer trends brand marketers need to know about right now