How marketers can solve 6 common data strategy challenges

Two men and a woman sit in front of a black backdrop with microphones. — Manuel Neto, VP of global analytics and data science, Capri Holdings Ltd, and Daniella Harkins, senior VP of go to market, LiveRamp, talking data clean rooms Ad Age's Data-Driven Marketing Playbook. (Neil Rasmus/BFA.com/Mark Davis Photography)

May 30, 2025 09:30 AM

Featured Stories

Accounts in Review

Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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Taco Bell adds Quality Meats to its creative roster

Creative Agencies

Rethink makes 18 creative hires across its North American offices

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

Brandon Doerrer

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement