Super Bowl 51 - Intel - Brady Everyday 17 This spot that ran between the first and second quarters of Super Bowl LI, Intel's first big-game showing since "Lunchroom" in 2010, deploys Tom Brady to promote the marketers 360-degree replay technology, which was also used in the telecast of the game. (Brady was also on the field for the game, where his Patriots ultimately beat the Falcons 34-28 in the first Super Bowl overtime.)The ad, created by McGarryBowen, continued Intel's push to reposition its tech among consumers with initiatives like a groundbreaking Grammys performance by Lady Gaga."Brady Every Day" was posted online in full on Jan. 12, making it the first pre-released Super Bowl ad of the season.Director: Wayne McClammy. Production company: Hungryman. Executive producer: Mino Jarjoura.Director of photography: Brian Newman.McGarryBowen creative directors: Marianne Besch, Drew Jaz, Lorrin O'Niell. Producer: Stacy Kay.BRAND:IntelYEAR:2017AGENCY:McGarryBowenSUPERBOWL:LIQUARTER AIRED:Q1
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