TurboTax - Super Bowl 50 - Never a Sellout Intuit's TurboTax brand makes a third consecutive Super Bowl appearance (following"Boston Tea Party"in 2015 and"Love Hurts"in 2014), again seeking to use America's greatest secular holiday to focus attention on the country's upcoming annual tax deadline."Never a Sellout" by Wieden & Kennedy riffs on overbearing product placement to make a joke and simultaneously hammer the TurboTax name into every possible opening, a tactic previously employed for Doritos in the "Colbert Report" bit "Hail to the Cheese: Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign," and for Bud Light in a 2011 Super Bowl picturing a movie cast and crew who realize they get free stuff if they work it into their scenes ("Product Placement").Here Anthony Hopkins, making his first appearance in a U.S. commercial, tells an interviewer he would never tarnish his name by selling you something, lifting his TurboTax.com teacup. That's just the start.BRAND:TurboTaxYEAR:2016AGENCY:Wieden & KennedySUPERBOWL:50QUARTER AIRED:Q3
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