World's Largest Advertisers 2023

Ad spending stats and facts for the top 100 advertisers Published on Oct. 23, 2023 Overall spending for the world's biggest advertisers increased in 2022, but caution signs emerged in 2023. Key rankings, stats and analysis from Ad Age’s 37th annual global report on marketers. What's up (and down) with the top 100 Total ad spending for top global marketers rose 2.3% in 2022. Spending shifts varied markedly by company, country and category Fast facts and figures Summary stats about the World's Largest Advertisers 25 biggest advertisers Top advertisers based on total worldwide ad spending Datacenter: Advertisers database Ad spending, key agency relationships, executives and marketer profiles for world's 100 biggest advertisers. Expanded content from Ad Age Datacenter available exclusively to Ad Age All Access subscribers Who spent more (and less) Marketers with the sharpest worldwide ad spending increases and decreases in 2022 Datacenter: Deeper rankings and analysis The full set of rankings and data from Ad Age’s annual global report on marketers. Expanded content from Ad Age Datacenter available exclusively to Ad Age All Access subscribers Top 100 based on category and headquarters Summary tables for World's Largest Advertisers World's Largest Advertisers Percent change in total worldwide ad spending for the top 100 advertisers About Ad Age World's Largest Advertisers How Ad Age produced its 37th annual global report. Links to past reports Ad Age Datacenter features premium content including profiles of the biggest advertisers, agency companies and more. Questions? We can be reached at Datacenter@AdAge.com. Web production by Corey Holmes. Imagery by Ad Age.

World's Largest Advertisers 2023

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