Ad spending stats and facts for the top 100 advertisers
Published on Oct. 23, 2023
Overall spending for the world's biggest advertisers increased in 2022, but caution signs emerged in 2023. Key rankings, stats and analysis from Ad Age’s 37th annual global report on marketers.
What's up (and down) with the top 100
Total ad spending for top global marketers rose 2.3% in 2022. Spending shifts varied markedly by company, country and category
Fast facts and figures
Summary stats about the World's Largest Advertisers
25 biggest advertisers
Top advertisers based on total worldwide ad spending
Datacenter: Advertisers database
Ad spending, key agency relationships, executives and marketer profiles for world's 100 biggest advertisers. Expanded content from Ad Age Datacenter available exclusively to Ad Age All Access subscribers
Who spent more (and less)
Marketers with the sharpest worldwide ad spending increases and decreases in 2022
Datacenter: Deeper rankings and analysis
The full set of rankings and data from Ad Age’s annual global report on marketers. Expanded content from Ad Age Datacenter available exclusively to Ad Age All Access subscribers
Top 100 based on category and headquarters
Summary tables for World's Largest Advertisers
World's Largest Advertisers
Percent change in total worldwide ad spending for the top 100 advertisers
About Ad Age World's Largest Advertisers
How Ad Age produced its 37th annual global report. Links to past reports
Ad Age Datacenter features premium content including profiles of the biggest advertisers, agency companies and more.
Questions? We can be reached at [email protected].