About Ad Age Leading National Advertisers 2024

Ad Age Leading National Advertisers is our annual report on marketers and marketing. Ad Age Leading National Advertisers 2024, the 69th annual report, was produced by Ad Age Datacenter and released online on Oct. 28, 2024, at AdAge.com/lna2024. More from the Leading National Advertisers report: Modest spending growth, with some surprises. Consumer packaged goods marketers bet big on advertising while some major internet ventures pulled back. Ad Age Leading National Advertisers 2024 U.S. ad spending, rankings, analysis and profiles for the biggest marketers Click here Access the report AdAge.com/lna2024 Links to all content. Full content available to Ad Age All Access subscribers. Big picture Report overview. Available to both Ad Age subscribers and Ad Age All Access subscribers. Want to see everything in Ad Age Leading National Advertisers 2024? Sign up for an Ad Age All Access subscription. Call 877-320-1721 Email customerservice@adage.com Contact Ad Age Datacenter Datacenter@adage.com Methodology The Ad Age Leading National Advertisers 2024 report ranks marketers by total U.S. advertising spending as estimated by Ad Age Datacenter. Total U.S. ad spending estimates come from a top-down analysis of a company’s spending on advertising based on disclosures in financial filings, company reports and industry benchmarking. Ad Age weights a company’s reported worldwide ad costs to reflect a U.S.-only percentage. Ad Age estimates spending for companies that don’t publicly disclose ad spending. Total U.S. ad spending encompasses advertising, marketing services (including promotion and direct marketing) and digital marketing (including social media). This report’s figures for 2023 and 2022 reflect data collected and/or adjusted in 2024, so 2022 ad spending and rankings for a company and its brands may be different from the 2022 figures that appeared in the June 2023 report (Leading National Advertisers 2023). Ad Age Datacenter changed its ad spending model for some marketers in the October 2024 report. Staff Bradley Johnson, director of data analytics Joy R. Lee, research editor Ad Age Leading National Advertisers 2024 U.S. ad spending, rankings, analysis and profiles for the biggest marketers Click here Links to more Ad Age advertiser rankings Past rankings: U.S. Ad Age Leading National Advertisers 2023 Ad Age Leading National Advertisers 2022 Latest rankings: worldwide The Ad Age World’s Largest Advertisers 2024 ranking will be published in December 2024. Ad Age World’s Largest Advertisers 2023 Ad spending, rankings and analysis for the top 100 advertisers Click here

About Ad Age Leading National Advertisers 2024

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