How Apple changed personal computing—and the Super Bowl—overnight

It’s hard to imagine, but there was a time when people tuned in to the Super Bowl to watch football. That would no longer exclusively be the case after January 22, 1984, when Apple ran an ad for a new computer called Macintosh. In a Ridley Scott-directed commercial titled “1984” that has been lauded, dissected and cited endlessly in the 36 years since, Apple would alter the face of personal computing—and Big Game commercials—overnight.