Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day.
This week: Accelerating innovation. With the current spike in consumption for gaming and entertainment industries, the marketplace is seeing the acceleration of trends that were underway before pandemic. What are the new ways of thinking about programming and advertising during this time? What has the industry learned from this experience that will continue into the future?
Watch Ad Age President and Publisher Josh Golden and Verizon Media's Head of Video Product Management Darren Lepke, have a quick, but in-depth discussion on how marketers can adapt to the change media consumption habits now and in the future.