Watch: Putting women's health front and center

Watch the broadcast here and follow the conversation on Facebook, LinkedIn, Twitch and Twitter. Note: Press play above and click here to refresh if the video isn't playing during the broadcast. Women comprise more than half of the total population, and there’s often a gap in healthcare for women, in both understanding of and attention to vital women’s health issues. The good news is awareness of this disparity is finally rising, thanks in part to brands and marketers that focus on female health, including high-profile spots during the past two Super Bowls. Bolstered by WPP's Health on Her Terms study, CMI Media Group's Media Vitals research addresses the major challenges women face when dealing with health issues. Julie Hurvitz Aliaga from CMI Media Group, Wendy Lund from WPP Health & Wellness and Samantha Skey from SHE Media join Ad Age Studio 30 to discuss how marketers can deliver the best messaging tailored to reach this audience at this particular moment when women's health issues have never been more topical—and important. About CMI Media Group CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Buying and Investment’ and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development, as well as one of the industry’s best places to work.

Watch: Putting women's health front and center

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