Watch: Future-proofing marketing measurement to uncover opportunities

Watch the broadcast replay here and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. Mallory Fetters, senior director of marketing sciences at Cox Communications, and Maggie Merklin, chief client officer at Analytic Partners, join Ad Age Studio 30 Editor John Dioso to discuss strategies to uncover opportunities to grow customer connections in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR and growing consumer privacy demands. Alongside the importance of considering the full decision funnel to balance short-term wins with sustained growth, the group will explore where measurement will face the most challenges, and how to test, learn and iterate to find new paths for success. The conversation will also dig deeper into how to assess your data, how to build and grow your first-party data and how to grow closer to customers in privacy-safe ways. About Analytic Partners Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology powered by the latest data science delivered through our platform and high-touch consulting. We enable deeper business understanding to support better, faster decisions. In "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020", Analytic Partners was named a Leader and was top ranked in Strategy and Current Offering among all evaluated vendors. Analytic Partners received the highest score possible in eighteen criteria, including Methodology, Services Offered, Solution Vision, Execution Roadmap, and Innovation Roadmap. In addition, Analytic Partners received the highest score for Technology Platform. Founded in 2000 by President and CEO, Nancy Smith, Analytic Partners is fully independent and a Certified Women's Business Enterprise. With a growing team of approximately 250, across 13 global offices, Analytic Partners services clients in more than 50 countries, providing world-class expertise and client support, along with powerful integrated technology – GPS Enterprise.

Watch: Future-proofing marketing measurement to uncover opportunities

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