Popular for its low prices and trendy items, e.l.f. Beauty had primarily focused on digital marketing channels—until the cosmetics brand jumped into the Super Bowl fray with a regional ad earlier this year. Co-written by Mike White of “White Lotus” fame, the spot starred Jennifer Coolidge—who was also on “White Lotus”—trying out e.l.f.’s Power Grip Primer.
April 12, 2023 09:00 AM
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