Live video: Asians in Advertising on how AAPI talents can thrive in advertising

Watch the livestream here at 12:30 p.m. EDT—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter. Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day. In today's live edition of Remotely, Bernice Chao and Suzie Bao, leaders from Asians in Advertising, discuss strategies on how AAPI talents can move forward in their careers with Ad Age Creativity Editor Ann-Christine Diaz. In the United States, May has been designated as Asian American Pacific Islander Heritage Month, in which we celebrate the many contributions of AAPI individuals to the country. In recent years, however, it’s been a bittersweet celebration in light of increasing violence against those of Asian descent, spurred largely by racist sentiment during the coronavirus crisis. Moreover, AAPI individuals, like other underrepresented groups, still struggle to achieve parity with their white peers in various professions, including in the world of advertising and marketing. Enter Asians in Advertising. Founded a little over a year ago by Chao, head of integrated creative at Zambezi, and Jessalin Lam, VP-member development and diversity at IAB, the organization has been working to boost the careers of AAPI talents in the industry by creating a network of support and offering resources designed to help elevate them into higher leadership positions. Today, Chao and AIA Board Member Suzie Bao, group account director at Quigley Simpson, join Ad Age Remotely to discuss the hurdles AAPI ad and marketing talents face, strategies to help overcome them as well as their organization’s upcoming summit, “Breaking Barriers,” geared toward helping AAPI execs take control of their careers.

Watch: How AAPI talents can thrive in advertising and marketing

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