News Archive

How Urban Outfitters plans to target Gen Z with its holiday shopping campaign

Publishing Partner:
Urban Outfitters
(Urban Outfitters)
AA
By:
Ad Age Studio 30
November 17, 2023 07:00 PM

Featured Stories

Accounts in Review
TikTok hires Pereira O’Dell to manage global creative
Accounts in Review

The popular video platform hired Pereira O'Dell after a review that started last year.

EL
By:
Ewan Larkin
TikTok hires Pereira O’Dell to manage global creative
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
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By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Food & Beverage
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By:
Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
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By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency