To kick off Jameson’s largest-ever holiday campaign, the Irish whiskey distiller has revived its iconic 2009 “Lost Barrel” ad to inject some much-needed humor into the 2020 holiday season. The spot will help anchor the Pernod Ricard-owned brand’s “Legendary Tales” campaign, set to run through the approaching holiday season.
Originally created by TBWA\Chiat\Day New York, which also edited it this time around, the “Lost Barrel” spot illustrates a tall tale centering on John Jameson, who founded his namesake distillery in Dublin 240 years ago.
Set during the fictitious Great Storm of 1781, the ad shows Jameson diving into the sea to chase an overboard barrel of whiskey, fending off a fearsome kraken before he washes up alive at his seaside funeral—barrel in hand. “Why did he go in after it?” the ad asks. “Taste, that’s why.”