Agency news you need to know this week

Points for Choice Portland, Oregon-based Opinionated this week launched an initiative called “Points for Choice” that encourages small businesses to convert their extra redeemable corporate credit card points to cash and donate to Planned Parenthood. The agency has raised over $27,000 as of writing. Several other agencies, including Happylucky, Kin, Joan, Zambezi, Mirimar and Noble People have also donated. Others can donate here. AKQA has a new managing partner AKQA hired named Jabari Hearn as a managing partner in Los Angeles. Hearn was previously at Westbrook Media, an entertainment company owned and founded by actor couple Will and Jada Pinkett Smith. The hiring comes after the agency announced plans in September to double its number of U.S. studio employees to 2,500 over the next five years. Earlier this year the agency also named Tesa Aragones as its first North America president. David has a new look Ad agency David introduced a new visual identity celebrating its 10-year anniversary. The agency, which is named after David Ogilvy, has a new logo that features a tiny letter “D” at the end of the name with the silhouette of Ogilvy himself. Previously the David logo featured an image of Ogilvy where the letter “I” would have been. The logo was designed by the David Madrid team, led by its Chief Creative Officer Saulo Rocha. The brand refresh also comes with a custom tool so that each agency member can insert their profile into the logo. Capital One and many Taylors Taylor Swift is featured in Capital One’s new campaign from its agency of record GSD&M, “Multiple Taylors.” The spot, which ran for the first time during game three of the World Series, shows the “Should’ve Said No” singer in outfits that she has worn throughout her musical career such as shorts and garters from her "1989" album. The spots advertise the bank’s Capital One Venture X card that lets customers win travel miles. Credit union showcases real-life problems After putting out a call on social media asking customers to be in its next campaign, BECU Credit Union has launched “Power in People.” The spots, created by Seattle-based agency DNA, aim to draw attention to the problems customers face and how BECU works with them. One of the ads shows an undocumented student who faced debt problems solved by the credit union. The brand created a panel of DE&I specialists to offer advice with the campaign. BBDO has new CCO BBDO San Francisco named Gustavo Sarkis as its chief creative officer leading creative work for clients such as WhatsApp, ServiceNow, Wells Fargo and the MegaMex. He previously served as chief creative officer for Conill/Saatchi&Saatchi. Sarkis takes on a role that was vacant since April and previously held by Thiago Cruz, who is now with AKQA. “Gustavo is perfect casting for BBDO San Francisco,” said BBDO San Francisco CEO Kelly Johnson in a statement.“We sit at the epicenter of cultural disruption, product innovation, and technological transformation, and he is a proven change agent. His diverse and multicultural perspectives are key in helping brands establish deeper connections with their communities and culture.” Just briefly Edelman has appointed Natalia Benincasa as its first Latin America chief creative officer. She previously served as chief creative officer of Wunderman Thompson Argentina. Brainlabs has appointed Divya Gururaj as its first global chief client officer. She most recently spent 15 years at several GroupM agencies, most recently as global client lead at Mindshare. Accenture Song has brought on multiple new executives to fill roles in the U.S. Amber Higgins, previously a director of brand strategy & operations at Meta, will now serve as the company’s North America communications brand strategy lead. The company has also brought on Sterling Sanders and Roger Baran as executive creative directors.

Agency news you need to know this week

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