Agencies

Agency news you need to know this week

Whataburger’s “Needs and Wants” campaign features its newest burger, the Bacon Steakhouse Double. ( Whataburger)
April 12, 2024 09:00 AM

McGarrah Jessee unveils newest spot for Whataburger

McGarrah Jessee’s latest ad for Whataburger follows a steakhouse waiter who preaches the difference between a want and a need as he wheels on a serving cart the restaurant’s newest burger, the Bacon Steakhouse Double. Whataburger’s 30-second “Needs and Wants” spot “allowed us to create the atmosphere of an authentic old-school steakhouse complete with the headwaiter who knows a thing or two about what makes a great steakhouse burger, and maybe more importantly, knows a thing or two about our needs and wants,” said Michael Anderson, creative director at McGarrah Jessee.

Staying current is easy with newsletters delivered straight to your inbox.