Subscribe
Agencies

The 4A’s will help agencies measure carbon footprint via new partnership

(Getty Images)
AS
By:
Aleda Stam
September 19, 2023 12:00 PM

The 4A’s is partnering with a London-based climate platform to give agencies access to tools to measure and reduce their carbon footprint.

Featured Stories

TV Upfront
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
TV Upfront

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

PH
By:
Parker Herren
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Social Media
Why national park fans are getting steamy on TikTok
Social Media
EW
By:
Erika Wheless
Why national park fans are getting steamy on TikTok
AI
Inside Superside’s pitch deck for building brand AI models
AI
AH
By:
Asa Hiken
Inside Superside’s pitch deck for building brand AI models
Brand Marketing
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
AP
By:
Adrianne Pasquarelli
Why brand misinformation is on the rise in the AI era—and how marketers should fight it

Latest News

Netflix upfront focuses on new ad tools powered by audience data and AI
Ryan Reynolds’ ad firm MNTN, holders seek $187 million in IPO
Outgoing 4As CEO outlines four critical changes agencies must make
How smartphone marketer Nothing creates viral earned and owned moments to build its brand
Staying current is easy with newsletters delivered straight to your inbox.

See More in Agencies

Tracking ad agency account reviews—the latest on brand creative, media and more
WPP moves Grey’s reporting structure under Ogilvy
Agency news you need to know this week
BarkleyOKRP unveils its succession plan, including a new CEO
Staying current is easy with newsletters delivered straight to your inbox.