Andrea Diquez, a 25-year veteran of Saatchi & Saatchi, is jumping ship to Omnicom Group's DDB, where she will become the first Latina CEO of the Chicago office.
Diquez, most recently CEO of Saatchi's New York office, also served as CEO of Woven, Procter & Gamble’s dedicated multi-agency shop. According to a person familiar with the situation, Sarah Beaumont, the chief operating officer of Woven Collaborative, is taking over leadership of Woven; there is no immediate replacement for Diquez as Saatchi CEO. The agency declined to comment, but a P&G spokeswoman confirmed Beaumont's appointment and said it is pleased with the move and recent work from the agency.
At DDB, Diquez succeeds in part Paul Gunning, who retired late last year after serving as president and chief operating officer of DDB U.S. as well as head of the Chicago office. She will be a part of DDB’s “evolution” as the agency looks to transform itself into a “creative-forward leaning agency with connected thinking,” DDB’s current North America CEO, Justin Thomas-Copeland, told Ad Age.
“We see that the industry is changing, clients are changing, and the role of marketing and the accountability of marketers has changed,” Thomas-Copeland says. “We have a much more integrated vision for DDB, which means having a very holistic view of creativity and infusing that with data, insights, and technology to really bring new manifestations of creativity to bear for our clients."