Changes in creative leadership
Havas Chicago has appointed a new chief creative cfficer, Myra Nussbaum, replacing John Norman, who is slated to leave today to pursue “new creative endeavors,” according to a spokeswoman for Havas. Nussbaum, who has more than 15 years of experience in the industry, comes from Leo Burnett Chicago, where she was executive vreative officer for a year. Prior to that, she served as senior VP, group creative director, at DDB Chicago for nearly four years.
BBH New York has brought on two new group creative directors. Kaisa Canning most recently served as a creative director for 72andSunny, where she ran its Carl's Jr./Hardee's and Grubhub accounts. Prior to that she worked with brands like Little Caesars and Bob's Discount Furniture at Barton F. Graf, and led the rebrand of MassMutual at Johannes Leonardo.
Estefanio Holtz most recently, served as a VP creative director at McCann NY. The expansion of the creative department follows the recent solidification of the BBH NY leadership team, which includes President Amani Duncan, Chief Creative Officer Rafael Rizuto and Chief Strategy Officer Tom Callard. “I couldn't be more excited to welcome the dream team, Kasia Canning and Estefanio Holtz, to our flock,” Rizuto said. “We have incredible momentum at BBH New York right now, and I'm beyond happy to have them joining us.”
The&Partnership is bringing on Hannah Fishman as its chief creative officer for North America. She previously served as an executive creative director for Grey, overseeing work for clients like P&G, Walgreens, GSK, and TJ Max. This is a new role for the agency, following the departure of Justin Ruben, who served as chief creative officer of its New York office for two years, and departed to move back to Australia, a spokesman for The&Partnership confirmed.
Portland-based agency Via was named Make-A-Wish International’s creative agency for its 2021-2022 campaign launch. According to a statement from the agency, Via is going to help Make-A-Wish “establish a stronger presence and educate a new segment of prospective donors about how their donations will help heal critically ill children around the world.” The first campaign is expected to launch this July.
Knoxville-based independent agency Tombras has been named social media agency of record for Mozilla, working on Firefox and Pocket brands.
Subculture, a subsidiary of luxury global marketing agency Issa PR, has been appointed agency of record for DecideAndAct, a new responsible, high-quality Swiss watch company that launches this month.
The Community, an agency based in Argentina with offices in the U.S., has been named the new U.S. Hispanic agency of record for Volkswagen. This is the second big car account win for the agency in the past two months. In February, Porsche Latin America tapped The Community as its new AOR, as reported by AdLatina.
BBDO NY has partnered with the NYC Department of Education to form ADiverse, which is an initiative dedicated to instilling passion for advertising and marketing within diverse talent at NYC public high schools that have large BIPOC (Black, Indigenous and People of Color) populations.
Deutsch NY has announced the two winners of its Deutsch NY’s Fund the Change mentorship and scholarship opportunity. High School graduates Waverly Johnson from Brooklyn and Michael Barclay from Chicago were chosen out of a pool of 800 students and will receive year-round mentorship opportunities and paid summer internships at Deutsch NY, as well as an annual $10,000 renewable merit scholarship for four years at the School of Visual Arts.
The One Club called on the industry to sign its paid internship pledge, “urging agencies, brands, ad schools and other organizations to step up and help support workplace equity,” according to a statement. Founding signees included Cartwright, Collins, The Community, Design Army, Edelman, FCB Worldwide, Goodby Silverstein & Partners, The Martin Agency, School of Visual Arts, R/GA, Sid Lee and Wieden+Kennedy, as well as The One Club.
Upon signing the form, agencies and brands can upload their logos to be displayed on the page on The One Club website, and provide a link to paid internships they offer.
Adam & Eve is merging its two content and production teams, Cain & Abel and Gutenberg Global, to form a large-scale creative production agency. The new, combined operation will be rolled out under the Cain & Abel brand, and its leadership team will report directly to Adam & Eve/DDB’s Joint Group CEOs, Tammy Einav and Mat Goff.
Chemistry has promoted Taylor Guglielmo, formerly an executive VP group account director, to a newly created role of chief growth officer, where she will be responsible for leading new business efforts for the agency’s Atlanta and Pittsburgh offices.
Northwell Health is teaming up with Rogers & Cowan PMK to bring back its “Side By Side: Celebration of Service campaign” during Memorial Day weekend, which will include a pre-taped benefit concert with live performances by the Northwell Nurse Choir, and singers Gavin DeGraw and Ne-Yo, as well as a virtual performance by Katy Perry. The live performances will be performed in front of a small crowd of military personnel and nurses who are vaccinated against COVID-19.
“A lot of my family was in the military, so this hits close to home for me, it is my way of honoring them too,” DeGraw told Ad Age. “Being back in New York City to perform is really special as well. It feels really good to play live again. Plus, as a native New Yorker, there’s a special place in my heart for what these people are providing.