Gyro, known for its ability to combine business strategy with
emotional storytelling, in January was named Ad Age's B-to-B Agency
of the Year for 2015. The 600-person, U.S.-based shop ended 2015
with $171 million in revenue and a handful of new accounts,
including Aflac's b-to-b account, Ball Corp., Honda Aircraft Co.
and Vodafone, plus a large b-to-b project for Google in Europe. As a result
of an influx of new business from existing clients HP and Visa, the shop doubled its
employee base to 65 in its San Francisco office. It also moved into
new headquarters on Wall Street to serve its New York clients.
"The b-to-b sector is undergoing the same fundamental disruption
to established rules and ways of working as the consumer
landscape," said Rob Horler, CEO of Dentsu Aegis Network U.S., in a
statement. "B-to-b marketers are increasingly looking to
like-minded partners to help them navigate this landscape and
develop the right insights, strategies, approach and execution
across every part of the customer journey. As such, b-to-b is a
critical piece of our overall offering, and the combination of Gyro
and Interprise will create an unparalleled solution for our clients
both in the U.S. and around the world."