Energizer Holdings has consolidated its global media account with UM, part of IPG Mediabrands.
The St. Louis-based manufacturer of batteries had already awarded its North American media business to UM last year. WPP's Wavemaker had been handling media planning and buying for Energizer in a few global markets including Australia.
According to COMvergence estimates, Energizer spent $70 million in 2019 on global measured media, including $15 million in digital. The North American business alone is worth about $55 million to $60 million and Wavemaker controlled only about $12 million of the global account previously, according to one person close to the business.