Based in Giant Spoon’s Los Angeles office, Berger will lead the agency’s integrated media team across all client accounts. Berger most recently led the investment practice for WPP’s EssenceMediacom. She was also a media client leader at Farmers Insurance and spent 10 years at Interpublic Group of Cos.’ Initiative Media.
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Effectively leveraging media has been the key to Giant Spoon’s success in its experiential campaigns to “not only reach and engage consumers but to shape and enhance their experience through ideas and creativity,” said Laura Correnti, partner at Giant Spoon.
This was what the agency did for the GE “Focus Takes Us Further” campaign in late 2022. Giant Spoon executed the first brand takeover in the history of The New York Times, buying out every ad placement in the Dec. 6 print issue.
“At Giant Spoon, we believe it’s one thing to buy impressions, it’s another thing to make one,” Correnti said. “For all of our brand partners, we strive to meet audiences where they are with the goal of being additive, not just adjacent to the media they’re consuming.”