Havas New York poached Dan Lucey, executive creative director of independent agency Joan, as chief creative officer. He replaces Harry Bernstein, who left the agency in October.
“This has been a very extensive search over many months,” Havas New York CEO Laura Maness says. “We looked at a range of candidates, diverse candidates, and could not be more thrilled with Dan. He was absolutely the right person for this role.”
Lucey joined Joan in 2018 from BBDO, where he was an executive creative director and lead on accounts including Foot Locker, Bud Light, Priceline.com and Guinness. Before BBDO, he held stints at Goodby, Silverstein & Partners and Saatchi & Saatchi, among other shops.
He also was a driving force behind Ad Age’s naming of Joan as a Small Agency of the Year in 2020, having led eye-popping creative for clients including General Mills, Fiber One, Facebook, Walmart, Virgin Hotels and SafeAuto—including a refreshingly honest campaign for FiberOne Brownies celebrating women’s right to plastic surgery that featured “Real Housewives” stars and over-exaggerated imagery like blown-up lips.
“Havas is a company with tremendous soul,” Lucey says. “As I talked to Laura [Maness] and her team, I really realized they have strong values that align with mine. They are focused on increasing diversity in our industry, which is something really near and dear to my heart. I also love that Havas is owned by Vivendi, giving access to some of the best entertainment talent in the world. In a time when we’re trying to tap into culture and not just make ads, but things people want to engage with, there’s no better partner to have than Universal Music Group.”