The pandemic still grips the country and racial tensions are at an all-time high. In the midst of this, a Saturday Morning co-founder is opening a new agency.
Keith Cartwright, an alum of agencies including 72andSunny, BSSP, Wieden+Kennedy, The Martin Agency and TBWA\Chiat\Day, has opened a new L.A.-based firm bearing his name on the shingle: Cartwright.
The agency, which already counts Procter & Gamble, Facebook and LVMH as clients, is Cartwright’s second go at starting his own thing. Previously, he had opened independent firm Union Made Creative, which ultimately was acquired by BSSP when he took the post as executive creative director there. In this next venture, he has the backing of WPP.
The shop currently has about 20 people on staff and is structured to be nimble while offering clients consistent, direct access to senior leadership. It operates with its own clients and P&L but, when necessary, it will be able to bolster its offerings through a partnership with the holding company's Grey Group global creative network.